Your new
Senior Marketing
Leader
/ VP of Marketing
/ Global Director of Marketing
/ Head of Marketing
Marketing Strategy
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Brand Strategy & Identity
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Complex Project Management
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Digital Marketing
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Team Management
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Stakeholder Engagement
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Demand & Lead Generation Programs
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Public Relations & Communications
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Marketing Operations Programs
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Marketing Strategy 〰️ Brand Strategy & Identity 〰️ Complex Project Management 〰️ Digital Marketing 〰️ Team Management 〰️ Stakeholder Engagement 〰️ Demand & Lead Generation Programs 〰️ Public Relations & Communications 〰️ Marketing Operations Programs 〰️
About me
I am a driven, accomplished Senior Marketing Leader with diverse experience delivering exceptional growth for a wide range of organisations.
Key career highlights:
12+ years of experience in marketing strategy, leadership & growth programs, across a range of industries including SaaS, Law, Consulting, Media and Agency.
10+ years experience of building brands; including existing brand extension, new brand builds, full scale re-brands and brand sunsets. I have deep experience in building brand awareness, authority and identities, in both B2B and B2C.
8+ years of leadership experience; establishing, growing and leading diverse, high-performing global teams, as a member of the Senior Management team.
Deep understanding of demand generation strategies and digital channels; having established lead generation platforms seeing +200% MoM growth.
Established communications leader; I possess extensive experience in leading communications, PR and content strategies, both for external GTM and brand and for internal brand, communications and talent retention.
Proven experience working cross-functionally in matrix environments; uniting different departments to execute successful campaigns & strategies.
Experienced senior leader, comfortable working with executive level and founders, as well as working cross-functionally to drive forward brand, marketing and communications projects.
Expert in balancing the need for quick results with long term goals for the marketing department and company.
A few key areas of experience
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Where are you now and where do you want to go? I get under the hood of your company, understand your challenges and the goals for Marketing (and beyond). Then build a tailored strategy, budget and resourcing proposal, that takes immediate action while ensuring we’re building with the future in mind.
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I possess deep experience in Brand Identity and Strategy, having worked across new brands, rebrands, brand extensions and brand sunsets.
I have led several re-branding projects, both with internal teams and external agencies.
My experience here includes a complex, post acquisition(s) re-brand project which saw the collapse of seven companies and brands into the new house brand.
As well as this I have consulted for SMEs on in-house rebrands, brand extensions and GTM strategies (tone of voice, channel selection etc.).
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I have been the budget holder in my roles since 2015. I am acutely aware of how to balance resources and budget alongside marketing goals and strategy.
Having managed teams and budgets through tough financial times, acquisitions and mergers, and in start-up, scale-up and mature companies, I’m equipped for any budgetary challenge.
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Having led diverse teams around the world, I excel at building and managing high-performing teams and fostering a fun and transparent working environment.
In many of my previous roles I have mentored younger team members through the early stages of their careers, into more senior roles - all while delivering on challenging business targets.
You can read several recommendations from people I have worked with here on my LinkedIn.
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At my core, I am a digital and growth marketer. In all my previous roles I have established or transformed their digital footprints to drive quality leads and drive brand awareness.
My experience here includes;
CRMs (linking up lead pipelines from Sales System to Website to CRM). This includes platforms such as HubSpot, Pardot & Salesforce and ZOHO.
Website rebrands, transformations or new site builds. Predominantly WordPress & HubSpot.
Reporting platforms; Google Suite, Heat Mapping, Optimisely (etc), SEM Rush, Data Studio & others.
SEA/Search Engine Advertising. All platforms and freelance resources / contacts.
SEO/Search Engine optimisation. Including tools and freelance resources / contacts.
Social channels; owned and paid.
Email Marketing; HubSpot, MailChimp & other systems.