In this role I was responsible for co-managing many elements of the overall marketing department, including full set-up and ownership of the firms digital marketing platform and several key, complex projects.

Key responsibilities & achievements: 

• Successfully established a scalable digital marketing led growth platform, resulting in a 200%+ MoM increase in qualified leads. The digital platform was non-existent, with no real inbound MQLs or online presence. During my time I fully transformed the website and digital channels, which in turn established the Marketing Department as a key sales / revenue driver, rather than support function.

• Established a new, data-driven reporting platform to ensure focus on lead quality, conversion rates and lead / client acquisition costs. Worked across Marketing and Sales to understand internal data (CLV, CLC, conversion rates etc.) as well as current lead pathways and SLAs, then worked to streamline this and ensure regular reporting and insight sharing.

• Worked cross-functionally with Product and Sales to ensure targeted and result oriented client campaigns. This included new feature and product launches, new market entries, to hit new business as well as cross-sell / up-sell targets.

• Led a number of crucial integration projects. These involved the sun-setting of 7+ acquisitions into the house brand, including merging brand identities, digital footprints, CRMs, lead generation strategies, clients and teams.

• Co-owned full re-branding of the house brand to achieve an improved brand voice, visual identity and architecture. Took new brand to market, increasing awareness and market share.

• Managed the GDPR and Legal footprint of all marketing activities. Worked with CLO to ensure all activities and technologies were compliant, and led critical projects via OneTrust.

• Effectively managed and coached a team based in EMEA, UK and USA, in-person and through pandemic years, when team culture and connection were paramount.